MICE businesses are badly impacted by COVID and operations have been disrupted for months. MICE businesses that have tried to adapt with their new products, services and business delivery over hybrid models have grappled with communicating their new business value proposition clearly.  Some also lack a relevant brand story or persuasive narrative that would help them gain mindshare, attract and compel prospects to ‘buy’ during the pandemic. More pressing than before, Business leaders, sales and marketing managers need to master the skill to tell better stories in order to stay relevant and attractive across the economy’s cyclical changes.

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In these 2-week programme, you will uncover proven frameworks to craft persuasive pitches that will help you position your company or project to secure deals.

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By the end of the course, you will walk away with:

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• A ready-to-use persuasive brand narrative to win more business for your organisation, even in tough times.

• A proven story framework that you can use to craft relevant and compelling messages for different context, medium, and platforms.

• The skill to tailor your message to your customer so they remember you, love you, and stick with you.

• A blueprint to help you curate and create relevant and engaging digital content to marketing your event.

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This course is best for: Business and project leaders, sales and marketing managers who are responsible for developing and delivering persuasive narratives to win over event sponsors, partners, customers.

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